Jose Cuervo- Digital campaign

Director | Creative

Jose Cuervos new digital campaign came with the call to action, “Tomorrow is Over-rated”. It was only appropriate for the brand to match the energy and elegant chaos of a Jose Cuervo fueled night out with friends.

The shooting and edit style, using boomerangs and exploring social media aspect ratios, echoes the digital space where the content lives.  Jose Cuervos online presence was injected with a vivacity matched only by the brands personality