Copywriter | Creative director
Clienteles advertising is the pioneer of, and has dominated, South African television insurance for the last decade.
As the brand evolved the time came to step away from their well-known ambassadors and take on a different creative approach in advertising their offerings.
A series of vignettes transports the viewer into a hospital space where clientele has eliminated fears, lent support or offered hope to various patrons. This emotive approach positioned the brand as not just an financial institution, but a caring establishment with its client’s individual interest at heart.