"Keep it original... because cover songs never changed the world"
Practiced in a ideation through to execution skill sets combined with a unique and insight based approach to each project.
There is no “plug and play” approach to creative content.
From trend research to post production polishing, the underlying understanding is that each client’s needs are unique. This always results in original, distinctive and idiosyncratic results.
After receiving his Honours degree in Fine and Visual Arts from the University of the Witwatersrand, Robin transitioned onto set, working with some of the industries principle art directors. A move from working in front of the camera to time spent as a researcher and pitch hand to a selection of the countries leading beauty and commercial directors followed.
While working with some of the countries heavyweight performance and beauty based commercial directors, priceless insight into the pre-production processes was gained.
As in a production work flow the move into the world of post-production and animation came last. A new skill set was forged in the ability to conceptualize, build and execute creative concepts with a principle team of animators and visual effects artists.
The transition into creative content production, as creative director/director was organic. Constantly applying the approach “Originality of thought being the origin” Robin continues to apply his unique thinking, specialist knowledge and “artistic eye” to each brand/project that he is involved with.